?
"In short, Wired takes you where no other high-tech, or consumer, magazine has ever gone before. When you get Wired, you venture beyond the technology press, which is still looking at the Digital Revolution with all the insight of a parts catalog, or the mainstream media, which is still groping for the snooze button. Every month, Wired scans the planet for signs of intelligent life, and delivers it wrapped in the freshest techno-savant writing and grounding-breaking graphic design. From virtual war to interactive rock, from free speech to future architechture, from Directors of Digital Production in Hollywood to interactive advertising on Madison Avenue to smart homes on Main Street, Wired(n.) wires (vb.) you into every aspect of the Digital Revolution." - Louis Rossetto, Publisher, Editor, and Co-Founder of Wired
"Wired is defining the niche. Wired is teaching people how to think about things," says Steven Overman, Assistant to the Editor/Publisher.
"It seemed to us that there came a period when magazines became much more advertising-driven and not so much idea-driven. They all started to look the same. We realized you could replace logos on the covers of the national magazines and it didn't matter, that there was nothing significantly different. There was a formula that had somehow developed as far as what covers looked like. So from an editorial point of view, we decided that Wired had to be content-driven, not a vehicle for advertising. And from a design point of view, it's 'How can we differentiate ourselves from the field?'" - Barbara Kuhr, Creative Director of Wired
"If you look at the mix in the first issue, quite organically it turned into a prototype for the mix ever since. A story about business, a story about entertainment, a story about government, a story about big ideas. The mix has been pretty consistant." - John Battelle, Executive Managing Editor of Wired
"It was about networks, and everyone brought their own. I was on the Well. Kevin was on the Well. I was in the trade magazine world, so I brought that whole world over with me, all the writers, all the people, all the knowledge and all the players who I knew from that world. Kevin knew all the players from the Whole Earth world and the Well. And Louis brought in Europe and the global perspective, tying it all together." - John Battelle, Executive Managing Editor of Wired
|
PEOPLE | HEART | CULTURE | BUSINESS |