1. Wired is a place where people want to come to work.

2. Driving forces of Wired are in order of importance: editorial, technology, legendary customer service (with all clients: readers, advertisers, contributors), profit.

3. Everyone is an entrepreneur, with financial responsibility for what we are doing.

4. A workplace that isn't like other workplaces: an office-home.

5. Editorial should not be influenced by advertisers.

6. Proactive, not reactive - internally, not externally driven.

7. Lead, not follow: Always at the leading edge of process and product.

8. Stay lean and mean.

9. Improve constantly.

10. Encourage development of individuals.

11. Core business is relationships: people-, not job-centered.

12. Our business is point of view.

13. Don't do anything unless we can do it better than everyone else.

14. Don't create any product unless we want to consume it ourselves - we are our own customers.

15. No business as usual.

PEOPLE

HEART

CULTURE

BUSINESS