The microprocessor was introduced in the year 1971. Twenty-four years later, Wired magazine, one of the fastest growing zines in America, is exploring the effects of this technology on society, culture, and media. For Wired the computer revolution is a human revolution and technology is lifestyle. With a circulation rising past 240,000 in 1995, Wired is on its way to becoming the Rolling Stone of the 90's.
Having already defined itself as the cultural icon of the computer elite, or digerati, Wired is looking to expand its horizons by defining and growing its niche. As Wired's Executive Editor, Kevin Kelly, said, "It starts with the elite and then goes down broad. That's the pattern of technology. What we want to do is speed up that penetration."
Louis explains Wired's mission,"McLuhan saw the Digital Revolution coming 25 years ago - the convergence of computing, telecommunications, and the media, which is radically changing how we do business, educate our children, entertain ourselves, and interact with each other. Wired's purpose is to make sense of that Revolution by being the early warning system that helps you identify the people, companies, and ideas that are shaping our future."
![]() |
PEOPLE | HEART | CULTURE | BUSINESS |